Tina Müller

Current/ previous positions: CEO, Weleda AG

 

 

---

BIOGRAPHY

Tina Müller has served as CEO of Weleda AG, the global leader in natural cosmetics and anthroposophic medicines since October 2023. Previously, she led the DOUGLAS Group, a European beauty platform, from 2017 to 2022, where she successfully implemented the #FORWARDBEAUTY strategy through modernization and a “digital first” approach. Furthermore, she served on the board of Opel AG, where she initiated the award-winning campaign “Umparken im Kopf.” After studying business administration and economics, she began her career at L’Oréal in 1993, later influencing the international development of brands like Schwarzkopf at Weleda AG and Henkel and successfully launching the Syoss brand. Passionate about promoting women in leadership positions, she is a Co-Founder of the Merton Circle and actively supports start-ups, with a particular focus on female founders.