Mercedes Erra, Founder, BETC and
President, Havas Worldwide (France)

Founder of BETC and Executive President of Havas Worldwide, Mercedes Erra is an expert and specialist in branding and communication building.  The agency she founded, BETC, is a top-ranked French agency and the second most creative in the world, according to the Gunn Report, famous for its work for brands such as Danone, Evian, and Air France. Recognized as an advocate for women’s leadership, she is an active member of the French Committee of Human Rights Watch, a permanent member of the French commission on women’s image through media, and a member of the G7 Gender Equality Advisory Council in 2019.