Jinathnichaa “Jules” Soontornvinate
Founder & Creative Director, Double V 732

Jinathnichaa “Jules” Soontornvinate is the Founder and Creative Director of Double V 732 Group, a Bangkok-based luxury interior design and turnkey construction firm, and of Jin & Co. Holdings. She started as a solo designer in 2014 and has built the practice into an organization of more than 60 professionals. Her “Inside-Out Design” philosophy begins with how residents actually live rather than with aesthetics, shaping award-winning work such as SHIMA Park at Siam Paragon, a winner at the Asia Pacific Property Awards. She has been named among the Top 100 Interior Designers of the World by the Luxury Lifestyle Awards in New York for five consecutive years and was selected to Tatler Asia’s Gen.T list in 2023. A TEDx Mahidol speaker and university lecturer, she represented Thailand at the Global Summit of Women 2026 Youth Forum in Istanbul.